WOOYOUNGMI

Founded in Paris in 2002 by South Korean designer Youngmi Woo, WOOYOUNGMI is an internationally acclaimed menswear brand recognized for its architectural precision, intellectual approach to design, and refined tailoring. As the first Korean womenswear designer to launch a menswear brand in the West, Woo brought a unique perspective to the European fashion landscape—balancing Eastern artistic heritage with a modern, cosmopolitan edge. Rooted in Woo’s lifelong appreciation for art and architecture, the brand’s aesthetic is sculptural yet fluid, clean yet expressive. Each collection offers a quietly luxurious wardrobe defined by sharp tailoring, carefully layered construction, and subtle visual references. From modular jackets to structured outerwear, WOOYOUNGMI garments reflect both meticulous craftsmanship and conceptual clarity. Under the co-creative direction of Woo and her daughter Katie Chung since 2014, the brand has evolved into a cross-generational dialogue, often expressed through collaborations with contemporary artists. Campaigns and special projects have featured notable names such as Guerra de la Paz and Osang Gwon, reinforcing the brand’s identity as a cultural contributor as much as a fashion label. WOOYOUNGMI is a consistent presence at Paris Menswear Week and a member of La Chambre Syndicale de la Mode Masculine. Its international footprint includes leading retailers such as Selfridges, Mr Porter, and Bon Marché, cementing its reputation as one of the most successful Korean independent fashion houses. With Solid Homme as its sibling brand under Solid Corporation, WOOYOUNGMI continues to define a new chapter for modern menswear—one that blends sophistication, artistic depth, and a deeply personal vision of masculinity.