Simone Rocha

Simone Rocha graduated from Central Saint Martins (2010) and is the daughter of designer John Rocha. Her debut collection at London Fashion Week received critical acclaim for combining delicate fabrications (tulle, lace, silk organza) with unexpected elements (pearls used as embellishments and incorporated into accessories, hardware details, exaggerated proportions). Signature pieces include voluminous tulle dresses, pearl-embellished accessories (including the brand’s iconic pearl bags and hair clips), smocked and ruffled detailing, and pieces that reference historical dress. Collections blend references to Catholicism, Irish heritage, and girlhood with contemporary silhouettes. Simone Rocha shows at London Fashion Week and operates flagship stores in London, Hong Kong, and Seoul. The brand is stocked by major retailers including Dover Street Market, Net-a-Porter, and Selfridges. Notable collaborations include H&M (2021, sold out rapidly online), Crocs (pearl-adorned clogs that became cult items), Jean Paul Gaultier (2022 guest designer for JPG haute couture), and ongoing partnerships with Chinese e-commerce platforms for exclusive collections. In 2019, Rocha received British Designer of the Year (Womenswear) at the British Fashion Awards. The brand expanded into menswear, accessories, and childrenswear. Prices range from approximately 200 to 4000 pounds. Simone Rocha maintains a dedicated following in Asia, particularly Hong Kong and China, and has achieved significant commercial success while staying true to her distinct aesthetic vision. The brand balances accessibility through collaborations with maintaining luxury positioning and continues showing strong growth internationally.