Gisel B

Born from a grandmother’s legacy and a designer’s quiet rebellion, GISEL B. is a French jewelry maison rooted in the belief that beauty should be both intentional and responsible. Founded in 2015 by Clémence Masson, former social worker turned jeweler and marketing professor, the brand takes its name from Gisèle, Clémence’s grandmother and lifelong source of creative inspiration. At the heart of every piece is the cultured pearl, sourced directly from a family farm in Asia with no intermediaries, and celebrated in its most raw, imperfect form. Each jewel is handcrafted to order in the brand’s workshop in Valence, France, where gesture, time, and material are treated as design elements in their own right. In 2025, GISEL B. was awarded the prestigious title of Artisan de France, a recognition of its unwavering commitment to French savoir-faire. GISEL B. has long challenged the conventions of the jewelry world: in 2021, the brand pioneered an inclusive, unisex collection blending knitwear and cultured pearls that earned features in Vogue, Elle, and Cosmopolitan. The brand’s pieces have been worn by celebrities including Angèle and Nina Dobrev, and are stocked at the MoMA San Francisco and MoMA New York, among other discerning retailers worldwide. Ethical, transparent, and resolutely modern, GISEL B. is not just jewelry. It’s a lifestyle choice.