Collina Strada

Collina Strada is where sustainability meets maximalist joy. Founded by designer Hillary Taymour in 2008 after she started making handbags for herself while working at Guess, the New York-based brand has become a leading voice in eco-conscious fashion. But unlike many sustainable brands that lean toward minimalism, Collina Strada is vibrant, bold, and unapologetically fun, proving that environmental responsibility doesn’t have to feel like a sacrifice. The brand’s approach is comprehensive: using deadstock fabrics sourced from basements in New Jersey, incorporating rose sylk (biodegradable organic cellulose fiber), working with recycled yarns from Italy, and upcycling garments into new designs. Taymour’s philosophy is simple: “”You can have fun and still be conscious.”” Her runway shows are theatrical spectacles that double as activism (models painted with “”waste not, want not,”” presentations inspired by milkweed ecosystems, and casting that celebrates diversity across all identities). Collina Strada’s collections feature unexpected details, bold prints, and pieces designed to be worn season after season rather than discarded. The brand has been featured at the Metropolitan Museum of Art four times and maintains a regular spot on the New York Fashion Week calendar. Recent collaborations with UGG and Desigual have expanded the brand’s reach while maintaining its sustainable ethos. Taymour’s goal isn’t just to create beautiful clothes; it’s to inspire people to adopt more responsible consumption habits, presented in a way that feels inclusive, hopeful, and genuinely exciting.